EP 57: What is Visualization? Why is it Good for Business?

Welcome to the Photo Business Help podcast. My name is Natalie Jennings, I am your host. And today I'm going to talk to you about a technique called visualization.

Cover image for the photo business help podcast episode 57 all about visualization in business

You've probably heard of this before. Maybe you came across it in a personal growth book or on a podcast, or maybe in a spiritual circle. But visualization is something that's been around a very long time. And it's something that can really help you focus, get some clarity and achieve the things that you want to achieve.

We're coming up on a new year, almost. And I like to use the last half of November, most of December to really work through the things that I want to achieve in the next year. And a good way to do that is to really start brainstorming and visualizing things now and not necessarily waiting until the ball drops in New York.

So what is visualization?

If you want a really excellent in depth approach to visualization, there's a really well-known old book by a guy named Napoleon Hill. It's called Think and Grow Rich. There have been different iterations of it over the years. And I believe the latest edition is updated because the folks that Mr. Hill were interviewing and talking to were mostly older, wealthy men of the time. I believe the book was published early 1930s. So there have been some updates, but the core of the book and the process of visualization has stayed the same. It's taught all over the world by all sorts of different folks. I just wanted to give you a brief overview of what it is and how it works.

Visualization is every day at least once a day, putting yourself in the situation that you want to be in. So what does that mean?

We have a tendency when we make goals or when we want to improve things in our lives, in our business, to be pretty sort of general. Things like I want to lose weight, I want to make more money, I want more followers, I want more clients, I want more bookings. And that's fine. It's fine to know what you want. But if you're not being specific about it, there's no way to measure if it's happening. That's a whole other topic on basic goal setting.

But for the purpose of visualization, you need to get incredibly clear and specific about the thing that you'd like to achieve. You don't need to believe in anything specific in order for this to work. Doesn't matter what your background is, doesn't matter what your religious leanings are. This is just a technique that has been studied and proven to be a very powerful way to reach the goals that you have for yourself and achieve what you want to achieve.

What does it look like–no pun intended–to visualize something?

Let's take I want to make more money as an example. I'm just pulling this out of thin air. But many of us have that goal. And it's something that is pretty common. So if I wanted to add the visualization of what making more money looks like, one way that I could do that is to get in a space where I can sit quietly, and be in my own thoughts.

Visualization works great if you're a meditator. It also works great in places where you may have some time to yourself like the shower or right before you fall asleep at night, or maybe when you're taking a long walk or a run. So I want to make more money. Great. After I spend some time looking at what I made last year, maybe I have a number in mind. That's excellent. So now you have kind of a measurable specific goal, you know how much money you want to make next year.

So let's say it's winter, because right now in Minnesota, it's pretty chilly. There's a little snow sprinkled on the ground. In this case, I'm saying that the goal is a year from now but you want to picture yourself in the space and time that you want this goal to take place. So a year from now, it would be chilly and maybe snowy in Minnesota. I want to quiet my mind and picture myself at home or in the car or someplace familiar. And I'm going to go take money out of the ATM. So picture yourself maybe getting in your car driving to the bank. What is the bank look like? What time of day is it? What is the weather like outside? What are you wearing? What are you listening to on the radio? What have you just eaten? I'm not joking. Get as specific as you can. Pull into that drive through. Is there someone in front of you? What kind of car do they drive? How long do you have to wait?

Get yourself in the space as much as you possibly can, pull up to the ATM, punch in your code and look at your balance. Every time you do this visualization either once a day or twice a day, you should see that number there staring right back at you. Complete your transaction drive away. This is just one small example of how to visualize something coming to fruition, I realized that it seems strange and incredibly specific.

And again, check out Think and Grow Rich by Napoleon Hill. There's a lot of great information in that book alone. There's a lot of other books on visualization, and working that into your day. I've mentioned the Miracle Morning by Hal Elrod a few times. That's more geared towards a morning routine, but visualization is in there as a part of it. You'll find that the more and more you start digging into this topic, the more and more, you see it most personal growth, business growth all most books in this genre, whether it has a spiritual bent or, or whether it's just pretty mainstream standard business advice.


This technique is an incredibly powerful one. It's something that I practice in the morning when I do my morning routine. And I try as often as possible to practice it when I am in those quiet moments throughout the day as well or right before I fall asleep. So choose one or two things, it doesn't have to be bonkers. You may expand on it as you get going. And it's maybe not just about money, but it's about everything in that experience. So how fit are you? And how healthy are you as you drive to the bank? Or maybe it's about building a business where you're surrounded by heart-centered, amazing people. And so what does it feel like when you get out of your car and walk into your office and say hello to people?

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Whatever it is that you're working on right now, when you go to visualize what you want, ask yourself if you can be more specific in every single scene. Think of your five senses. That's a really great way to bring an imaginary situation to life. And don't get discouraged if you're feeling like it's kind of difficult. A lot of us aren't necessarily trained to be specifically visual about something right off the bat, you'll find that it gets easier and easier, the more that you do it. So don't get discouraged if you find that it's a little bit challenging at first.

And that's all I have for you on visualization. There's a lot of information out there on this topic. This is a great way to get started. So enjoy your first journey into achieving your goals. Remember in everything you want to achieve consistency is key. Love and Light until next time, and thank you as always for listening.




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