Welcome to the greenhouse

Learn how to grow your photography business so you have more clients,

less overwhelm, and tons of time to enjoy your life.

Overheard from most lifestyle photographers...

I feel disorganized


I'm burnt out


I barely have time to eat, let alone grow a business


I procrastinate all the time but want more clients


My business totally overwhelms me


I don't really like my clients or the work I'm producing


It's confusing to run a business...what am I doing wrong???


I feel like an imposter and everyone else knows what they're doing


I don't know where to start


Hi, I'm Natalie.

Host of the Photo Business Help podcast and founder of The Greenhouse.


I've helped hundreds of lifestyle photographers start businesses, increase their income, and many quit the jobs they were dying to leave.


THAT is life-changing stuff.


I can help you if you're ready to do the work & meet me there.

I’m speaking to the big dreamers. You're determined and READY to invest in yourself.


If you’re dabbling part-time, not really sure if photography is your path, then the Greenhouse likely isn’t for you.

This program is for folks who are serious about putting in the work, having some skin in the game (investment), and showing up. That's how this works.


There is no shortcut.


Actually, I take that back. There is ONE shortcut:


The Greenhouse.


Lemme explain.


You can try things, copy people, listen to my podcast, and google stuff all day and eventually have a business that runs okay.


The reason you invest in education (also known as investing in YOURSELF) is because a good course and coach can take you from A to B waaaaay faster.


Even the best coaches still have coaches.


There is always something to learn and improve on in business. You will make many mistakes.


But my mission is to help determined photographers grow their dream business in less time and with an actual step by step plan to follow to get there.

If you've ever invested in education before, then you know how frustrating it can be if you don't get the help you need.


I strongly believe feedback and 1:1 help are a necessary part of the learning process.


Personalized guidance is hard to come by, but so valuable. It gets you un-stuck and moves things along so you get stuff done & stay accountable.


That's why you'll get plenty of it here.

"...this program completely transformed my mindset"...

"This program completely transformed my mindset and renewed my passion for my business. Natalie helps you narrow your focus and identify tangible steps to work toward your business goals. I would recommend the Greenhouse to anyone looking to grow both as an individual and as a business owner."


-Amy K.

"It was the best investment I could have made"...

"The Greenhouse coaching program has been an invaluable asset to my photography business. Natalie is a highly organized and intuitive coach and her system can help you develop your business in any area of photography you are in. She is a wonderful person and she will work closely with you to bring your business to the next level, no matter where you are in the process.


I have spent years looking for the kind of information that she shared with me and I can't express how grateful and happy I am for the knowledge and experience that I got out of this program. The course is extremely well structured and it takes you on a path of both personal and professional development to arrive at a place of clarity and direction.


It was the best investment I could have made into myself at this point in my life and I highly recommend it to anyone seeking direction and clarity in their photo business journey."



-Szidonia L.

I want you to know that YES-absolutely-yes, you can grow a profitable photo business that makes you feel alive


how do I get more clients?


This is a totally fair question.


Yet, you might want the magic answer to this question without figuring out a lot of important stuff first.


You'd be surprised how many folks want more clients but don't know their cost of doing business, who they want to do business with, and why. These are just a few pieces to the puzzle.


Maybe you know those things, but you'd rather stay in bed and doom scroll instead of opening your laptop and tackling your to-dos.


If that sounds familiar, then remember this:


Procrastination is just lack of clarity.


Clarity comes from a deep, personal place. We'll figure out strategy and money stuff, but until you are deeply aligned with--and excited about--where you're going, you'll probably end up back under the covers.


Here's how we do it in

The Greenhouse


In 8 weeks you'll move through 5 modules supported by 1:1 guidance the entire way


Clarity shows you the way.


In business, clarity is like air or water, you need it to survive.


Clarity helps you get organized, stop procrastinating, overcome imposter syndrome, and have an actual plan for where you're going.


The biggest mistake folks make is skipping this entire step and then wondering why things aren't working.




I've integrated personalized tarot readings into the program. This way you can get better acquainted with your inner wisdom. This is the home where your business decisions get made.



We help you uncover poor mindset habits & perspectives that aren’t serving you.


Next, we offer the tools and space to shift them into grounded beliefs that help you shine.

go from this...

◾️ I don’t know how I can compete with others in this market


◾️ I feel like an imposter


◾️ I feel like my business is running me


◾️ I find myself procrastinating


◾️ I’m not sure what I’m doing, and I don’t know my next step


◾️ I’m doing this for the paycheck


◾️ I’m not bringing in clients I like


◾️ I feel like I’m doing the same thing over and over

to this...

🌱 I’m part of a flourishing ecosystem where we support each other’s growth


✨ I’m grounded in my gifts & clear in what I offer


🌱 I prioritize my needs and energy so that I can show up fully for my business when I’m ready


✨ I’m inspired to take aligned action


🌱 I’m rooted in my why and know what to do to nurture my business


✨ This work lights me up and makes me feel expansive


🌱 I’m know whom I serve and how and where to reach them


✨ I have an abundance of creative ideas to keep my business fresh & thriving

next, find your flow

Here you're guided through the major workflow elements that we believe are essential for a thriving business

Marketing & lead generation


website, brand vibe, & storefront


contact & email list flow


selling & onboarding


shoot prep, communication, & professionalism


shoot day skillz


culling, back-up, and editing


proofing, delivery, & upselling


client follow-up and feedback


This is a new path to business expansion—one where your needs are prioritized, your inner wisdom becomes your biggest source of strategy, and where alignment before action is how things get done.


Some default text here

" will find clarity"...

"...totally worth it.

With the one-on-one training, group meetings

and the lesson plans,

you will find clarity in what you really

need and want for your business."


-Laeti G.

"...this program is Photo Therapy"...

"This program is absolutely worth the investment - an investment in your business and personal life. I also called this program my "photo therapy" as a lot of stuff came up for me in the coaching calls. Many of our conversations paralleled my therapy sessions, as we put so much of ourselves into our work, and our work is a reflection of ourselves. Natalie provides a safe space to be vulnerable, to share and connect with ourselves. She provides coaching and guidance to work toward the business you want to build/re-build, a business that reflects who you are, a business that supports you, and a business you're proud of."


-Cori M

"...helps me feel more creative and clear"...

"I have a clear picture of what I am marketing, who I am marketing it to. This helps me feel more creative and clear about what I want to say and what I am offering."


-Paul B.

"...the unique ability to get to the heart of what you're trying to communicate"...

“…Natalie helped me come up with three concrete goals that distilled my rather broad vision for the coming year. It’s so valuable to be able to have guidance from another professional in my field. Natalie is an amazing listener with the unique ability to get to the heart of what you’re trying to communicate. I will definitely be contacting Natalie again for future coaching sessions!”


-Ashley W.

You’ll get the most out of the Greenhouse if you believe…

mistakes are teachers


clarity is the path to ease and flow


business does not have to be hard


a rising tide lifts all boats


there is no one way to do this thing


there is room for you in this industry


there IS a supportive, like-minded community in this industry


self care is revolutionary


deep down you know you have something beautiful to give


photography that is intentional is a valuable service


consistency is key


you can do this

how it works:

Fill out an application!


Jump on a call with Natalie to connect and decide if you're the right fit for this program.


Register and get started!


Deep dive reading with Natalie to establish a baseline.


Review of your Greenhouse growth tracker to look at what needs a little love first... a customized plan just for you.


8 weeks of 1:1 zoom calls with Natalie + email support.


More readings and clarity tools, as needed.


Review of growth tracker & exit call.



Amazing, but...tarot?




My approach to the cards is to help you make better, more intuitive decisions. This is important in life, and of course, in business.


The way I work with this tool is very pragmatic, non-predictive, and for everyone...including skeptics. In other words, you can be as spiritually dedicated or non-woo as you'd like.


It still works.


You'll get a 45-minute reading from me on zoom at the very beginning and end of the program to gain additional clarity. Sometimes we'll toss another one in, if needed.


Here's what my tarot clients have to say:


“I had a great time and found it very insightful.” -Mike M.


“a beautiful ability to translate the energy and the cards into a reading that perfectly connects all of the swirling themes of the mind and the environment into one clear message.”

-Krista J.


“This reading was SO spot on. Definitely had chills a couple of times.” -Betsy M.


“One of the things I really love about your tarot readings is that you impart your wisdom and insight, and I think that's part of where the value really lies.” -Sabrina G.


“You helped me find a new path today. You are a blessing.” -C.R.


“It was a very impactful experience and left me with a lot to think about & meditate on.” -S.L.


“Natalie has an intuitive gift! I enjoyed my reading and the intuitive hits that came through during our time together sparked deeper insight within my heart and mind. I’m so grateful for the reflection!” -Ashley


“If you are looking for ways to do personal inquiry, I highly recommend booking a reading with her.”

-Kelly B.


ALSO inside:


Greenhouse Growth Tracker

We take your growth seriously, so we’ve created a tool to help you track your progress. We look at each of the program's core areas and regularly evaluate how you're doing.


This way you know where you're at and where you're going next.


"What can't be measured can't be managed" is one of those true-but-jargoney phrases that we Greenhouse folks know works.


here are some things people are asking about the Greenhouse

photo by Cori Miller

Um, tarot? What's with that?

My approach to the cards is NON-predictive and does not require you to believe in anything weird or strange for it to work.


Instead, the cards act like a mirror to help point out things you might need to take a closer look at, but YOU remain in control of what happens next.


How long does it take to complete?

The program is 8 consecutive weeks.


You'll measure your progress through the courses, growth & engagement in your business, and how you feel are all metrics you'll be able to track. That way you can stick around if you need more time.


Are there additional required costs?



It's also important to recognize that if you're new to business in general, there will be some costs to get up and running, but none required to complete this program.

Where do we keep track of things?

Once you join the Greenhouse we'll have everything delivered and explained, including your Greenhouse Growth Tracker where you track progress and a schedule of when all of your calls will take place.

What do I get out of it?

Growth. Clarity. Confidence. A photography business aligned with your dreams.


This means trackable business growth--bookings, engagement, inquiries--and transformative personal growth.


You'll feel better, have more fun, and grow your business from a place of clarity and aligned action.

Can I get a refund?

We stand behind the awesomeness of this program, but we also understand that life happens.


If you join and stuff happens within the first 14 days, we'll review your reasons for wanting to leave and assess if it qualifies for a refund. Generally this is only in the case of a major life emergency.

You're probably wondering, what's the story here?

I started Jennings Photo back in 2010. I was a teacher then, but left my teaching job and went full time in 2011.


Since then, it goes something like this:


250+ weddings | 1,000+ family sessions |

330+ podcast episodes


I've been happily full-time since.


But not without some mistakes along the way.


It's the things I've learned in this biz, with a dash of tarot, that makes up the core of The Greenhouse.

"...the plan works..."

“The plan works if you’re willing to

commit to it and do the work.”


-Aaron F.

"...this connection has been incredible & enlightening"...

“I’ve been lucky enough to have had Natalie as a coach for over a year, and the results of this connection has been incredible and enlightening. She is intuitive, warm and incredibly caring. What Natalie brings to the table is a genuine curiosity – what makes you tick? From here she coaches from behind your “why” and is generous and unwavering in her willingness to help you succeed.”


-Richie B.

"...this program will help you"...

“If you feel overwhelmed and/or discouraged about your business or clientele, this program will help you to focus and start moving toward new goals. It gives you a tremendous amount of insight into why you are doing what you do, what you want to change, and how to make those changes.”


-Bonita Q

"...the personal growth I experienced because of this is epic"...

"You created a space for me to learn new confidence, and I became comfortable being 100% me. The personal growth I experienced because of this is epic. You helped me find balance, which in turn is helping me grow my business in a way that feels right for me."


-Christa R.

Natalie and Islay the dog

I am looking forward to helping you

Starting my photography business changed my life for the better in so many ways.


But more than the success of my business, I've learned so much about being a healthier, happier human.


The Greenhouse is about really digging deep and understanding that success comes from a place of aligned action.


Getting to that place isn't easy--or everyone would do it--but once you arrive, it's incredible.


The lightness and vibe you'll experience when there is clarity feels so damn good.


See you in the Greenhouse!