What is a Lead Magnet?

You might be wondering, what is a lead magnet? A lead magnet, or an opt in, is a freebie or just a yummy piece of information that serves your ideal client. It is typically something that they view or they download, or they just opt into and then they expect to get emails from you.

Different types of lead magnets offer different things, seems obvious. You may have come across these opting into things that you are interested in.

Here is a short little list. Lead magnets include:

cheat sheets, checklists, templates, worksheets, guides, video, audio, challenges, quizzes, free mini courses or free drip courses.

That's just a short list. I probably missed a few.

But the importance of having something like this set up and having a lead magnet that people can opt into is huge.

If social media shut down tomorrow…and it's happened. It happened with Vine and a lot of people lost a lot of business. If Instagram were to call it quits tomorrow, you would lose all of those followers.

No one is ever going to take your list away from you.

Photo Business Help episode 105 what is a lead magnet

It is hugely important that you start building one if you are trying to build a business of any kind. I'm presumably talking to photographers, but it will help you and it is a great way to maintain a connection and nurture a relationship with the folks that are interested in your stuff.

If you're interested in learning more about how all of the moving parts fit together, check out my 90-minute coaching course on list-building here. It's a sliding scale fee, pay what you can.

*episode 105 adapted from podcast transcription

Photo Business Help podcast with Natalie Jennings build your list optin



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